The Mission: A total brand and product redesign for Jackpotjoy Slots.
The Scope: Formed and led two dedicated design teams (UI and CRM/Marketing) covering the full spectrum of Product and Marketing.
Design team: Guy Sebbag, Rute Torres, Victoria Rubinstein, Liz Ezra.
App Lobby
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Refining the Identity: Shifted toward a brighter, smoother interface, retaining the core light blue and pink accents of the original brand style.
Redesigned all game tiles to be more dynamic and appealing.
After
Piggy
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Daily Spin
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Beyond the UI redesign, we enhanced the wheel feature by introducing a premium VIP purchase option.
Challenges
Redesigned the Challenges UI. Read more here.
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Store
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Loading Screen
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Loading Screen Redesign: Replaced generic slot machines with vibrant game assets and introduced Joy, our new brand host.
New Features
Product Expansion: After the redesign, we developed a series of new features to expand and enrich the product.
Lucky Boost
Christmas Stocking
Coin Shell
Dash
Slot Adventure
Lucky Dragon
Pets
To learn more about this feature, visit this page
Clubs
Joy - the new host
We created and debuted Joy as the new face and presenter for Jackpotjoy Slots.
Joy's Journey
Album Collection
